Caleb Orem, the face behind Ruthless Focus, a prominent figure in the car industry known for his Youtube channel dedicated to car reviews and importation advice, is now under intense scrutiny due to serious allegations of scam surrounding his car importation business. The once-thriving career of Caleb Orem has taken a dark turn as accusations of fraudulent practices have surfaced, casting a shadow over his reputation in the industry.
Concerns have been raised regarding the transparency and legitimacy of the car importation operations conducted by Ruthless Focus. Customers who engaged in business with the company have come forward with claims of undisclosed fees, delayed deliveries, and discrepancies in the quality of vehicles received compared to what was promised.
Additionally, a tweet by user @brokensuit44 has shed more light on the situation, accusing Ruthless Focus of unethical practices. The tweet highlighted a specific incident at the port of Mombasa where a unit shipped by Ruthless Focus was left without proper documentation due to outstanding costs, leading to dissatisfaction among both suppliers and customers. The tweet further criticized Ruthless Focus for alleged dishonesty and mismanagement, painting a grim picture of the company’s operations.
This picture was taken today at the port of Msa. This is a unit you shipped & paid 40% for then went mute on to both supplier & customer.
This car has no docs because it’s CNF cost has not been cleared, you still owe folks in Japan pic.twitter.com/RF0AkTe550
— ForPitsSake (@brokensuit44) March 25, 2024
Furthermore, @brokensuit44’s tweet suggested that Ruthless Focus may have been involved in running a Ponzi scheme, questioning the pricing strategy of the company. The tweet pointed out discrepancies in the cost of a unit listed in Japan compared to the duty and additional charges in Kenya, raising concerns about the profitability and pricing practices of Ruthless Focus.
Dude really was running a ponzi ma gai.
This unit is listed in Japan at about 3.7 KES (ata sio cost to Msa) and duty sits at 2.6m and not counting port charges etc
That’s over 6m KES at zero profit pic.twitter.com/DyLSRkndpu
— ForPitsSake (@brokensuit44) April 2, 2024
As investigations continue and public scrutiny persists, the future of Caleb Orem’s car importation business hangs in the balance, with the once-admired figure now facing a wave of skepticism and distrust from both customers and industry peers. The decision of Ruthless Focus to remain silent in the face of serious allegations has only deepened the controversy and cast a shadow of doubt over the integrity of the business.
The industry watches closely as authorities delve deeper into the allegations, awaiting clarity on the situation and the potential repercussions for Ruthless Focus and Caleb Orem. The unfolding saga serves as a cautionary tale in the competitive world of car importation, highlighting the importance of transparency, accountability, and ethical business practices in maintaining trust and credibility within the industry.