Amazon has unveiled Rufus, a cutting-edge generative AI-powered conversational shopping experience. This new feature, currently in beta, is designed to assist users in navigating Amazon’s extensive product catalog, providing expert recommendations, and facilitating product discovery within the Amazon shopping ecosystem. Rufus is trained on Amazon’s product data, customer reviews, and web information, enabling it to offer personalized shopping assistance. While the beta version is currently available to a select group of users, Amazon plans to gradually roll out Rufus to a wider audience in the coming weeks.
In a parallel development, Google has been making significant strides in the realm of generative AI. The tech giant has introduced various generative AI experiments, including the incorporation of generative AI in Google Maps to enhance the user experience. Furthermore, Google has launched Gemini Pro, one of its largest AI models, which is now available to European users as an upgrade to its existing AI model, Bard. This multimodal large model is designed to understand and combine different types of information, such as text, code, audio, image, and video.
These recent advancements underscore the growing influence of AI in reshaping the e-commerce and technology landscapes. As companies like Amazon and Google continue to push the boundaries of AI innovation, users can anticipate more personalized and intelligent experiences across various digital platforms.